CO.STARTERS is a cohort-based program that helps aspiring and seasoned entrepreneurs examine assumptions and turn business ideas into action.

Created by entrepreneurs for entrepreneurs, and used at over 40 locations across the US, CO.STARTERS walks creative small-business owners through lean, effective business modeling methods in a simple and intuitive way, and with the help of a supportive community.


Who is it for?

Whether you are an aspiring or seasoned entrepreneur looking to launch a new product or service, CO.STARTERS is for you. The only real prerequisites are: having a business idea you're ready, willing and excited to share and work on; and a willingness to study, shape and fine-tune your idea in a supportive, collaborative and welcoming environment.

If you're creative and community-minded, and you’re serious about turning your passion into a sustainable small business, we're looking for you.

I felt I learned so much more with my CO.STARTERS cohort than I did at college; and I have a business degree. I got just the support I needed as I was getting ready to open my studio and got introduced to the North Alabama Revolving Loan fund which provided the initial funding I needed.
— Teri Hartman, Designbyhart Pottery
I really did enjoy CO.STARTERS and am already seeing the benefits from ideas that we came up with during the program. I learned about working smarter with what I already had. Mi cohort helped me to generate innovative ways to increase cash flow.
— Robert Bean, Robert Bean Fine Art

How does it work?


Drawing from the experience of entrepreneurs and startup thought-leaders around the globe, CO.STARTERS walks small-business owners through the lean business modeling methods used by high-growth startups, in a simple and intuitive way.

 Rather than treating a startup like a large corporation and writing a detailed business plan, CO.STARTERS participants are encouraged to build and test small models first. In the process, they receive real-time customer feedback, update their models to meet customer needs and avoid creating businesses based on incorrect assumptions.


Inspired by The Business Model Canvas, the CO.STARTERS Canvas provides an intuitive visual map to help participants understand, organize and test their business ideas.


More than a class, CO.STARTERS is a community of learners. Our programs helps you develop as an entrepreneur by asking the right questions and providing you the tools and support you need to find the answers. At the end of our program you will have a dynamic business model that you can use to validate your assumptions as your startup continues to evolve and grow.


Uses simple, easy to understand language and addresses the full spectrum of adult learning styles.


Provides practical steps to launch, rather than theoretical concepts.


Brings the Rocket Hatch community together to learn from one another, creating a strong a network of support for our local startups.



Helps us create the vibrant startup community we know is due in North Alabama.


Offers a process for identifying, testing, and adapting business assumptions to create a viable startup.


Assumes customers should be the primary concern in every aspect of creating a business.

Next Events

 Contact info@rockethatch.org for more information.